Focused on growing U by Kotex’s category share at Kroger by utilizing data platforms such as 84.51’s Stratum, Market 6, IRI, Nielsen, and Numerator to create data-driven sales recommendations. Proposed a strategy projected to generate an additional $2.4M in sales. Collaborated with cross-functional teams to optimize product placement, budget allocation, and promotion scheduling, enhancing brand visibility and market positioning. *** PHYSICAL PORTFOLIO ONLY FOR CONFIDENTIALITY ***